38 years of unrivalled experience.

Est. 1988

DLSM Studio (formally DesignLSM) is a strategically-led creative agency owned by Rachel Pratt and Holly Hallam which specialises in Strategy, Branding and Interior Design for a diverse portfolio of world class clients within the luxury and lifestyle hospitality, leisure and senior living industries.

Originally founded in 1988 by Steve La Bouchardière and Simon McCarthy, the studio has built a legacy of delivering award-winning spaces over the past 38 years, and we are proud to continue shaping compelling and inspiring environments for our clients worldwide.

Whilst the studio’s head office remains firmly rooted in Brighton, UK, our expanding remote team based in the UAE allows to better serve its overseas clientele with an on-the-ground presence.

Our services

As masters of creativity and curiosity, the studio bring a wealth of knowledge to deliver spaces that are not only strikingly beautiful, but that are operationally effective, commercially driven and most of all, memorable for its guests.

With an extremely diverse portfolio, our team proudly tailors its approach to each client’s unique vision. Rather than adhering to a signature studio style, we skilfully and strategically create bespoke designs that authentically reflect the true DNA of their clients' concepts, ensuring each project is distinctive and aligned with its brand identity.

  • Strategy Workshops

    Qualitative Research

    Demographic Insight

    Competitor Landscape Analysis

    Trend Reporting

    Concept Development

    Consumer Engagement Strategy

    Strategic Positioning

    Commercial & Operational Analysis

  • Brand Strategy

    Brand Identity

    Naming

    Copywriting

    Visualisation

    Signage & Environmental

    Print & Packaging

    Website & Digital

    Production Management

  • Strategic Briefing

    Master Planning

    Concept & Detail Design

    Technical Working Drawings

    Planning Applications

    Statutory Authority Consultations

    Specifications

    Tender Coordination

    Implementation

  • Strategic Briefing

    Landlord Packs

    Master Planning

    Concept & Detail Design

    Technical Working Drawings

    Planning Applications

    Statutory Authority Consultations

    Specifications

    Tender Coordination

    Implementation

Internationally renowned

With designers in the UK, Dubai and Europe, we have proudly built up a global reputation, successfully delivering hospitality projects all around the world that speak to the unique locality and specific guest profiles.

With a highly acclaimed portfolio of work across the UK, Asia, UAE, USA, Europe and Africa, we benefit from a global network of trusted suppliers, contractors and craftsmen.

A place that inspires

With our UK head office located within a creative co-working space at Platf9rm, Brighton, our culture at DLSM Studio revolves around a positive, inspiring and enthusiastic team, attracting talented creatives who have a passion for design and a thirst for success.

Holding an environment where innovative, creative and passionate people can be their very best.